A couple weeks ago, I read a great article in Fabricating & Metalworking Magazine titled, "Staying One Up: New Ways of Doing Business." The author, Mike Riley, discussed several ways in which companies could get a step up on their competition.
Although his article was aimed at marketing initiatives in the metalworking industry, many of his points were relevant to new business development (NBD) in material handling and other industrial sectors. Looking at a few of Riley's key points, I was able to build some helpful insights for improving business development in the coming year.
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