The internet, since its adoption in the 1990s, is an amazing place that consistently opens new doors and creates new opportunities. Business models continue to adapt to our new connected reality. Increasingly, consumers are working their way up the supply chain.
Retailers first felt this push as customers are happy to cut brick and mortar stores out of their daily routine and make purchases directly from the warehouse through digital storefronts. This has led to the development and dominance of omnichannel distribution models, delivering a variety of goods and brands under one company. They are required to compete with online-only retailers like Amazon. This was a dramatic shift for the distribution center.