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PUMA’s Automation Evolution: Retail eFulfillment with Advanced Warehouse Systems

September 29, 2021
“Quite frankly, we were gonna burst.” Sports company PUMA was not only quickly outgrowing their primary U.S. ecommerce distribution center in California, they were also facing increasing pressures in the rapidly evolving and growing North America ecommerce retail market. And, this was prior to the rapid ecommerce growth triggered by the COVID-19 pandemic. Looking to reach their east coast customers faster and more efficiently, a new automated warehouse was planned and opened in 2020 in Indianapolis, Indiana.
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