Industry News


Bastian Solutions Promotes Nate Richter to Sales Manager

richter-nateJuly 12, 2012 (Greenfield, IN) – Bastian Solutions (, recently announced the promotion of Nate Richter from field sales engineer to sales manager at Bastian's custom automation group, Bastian Automation Engineering.

In his new role, Richter will manage the sales and marketing team as well oversee all facets of sales. This includes marketing and literature, strategic market planning, penetration of new accounts, management of existing customer accounts, and general management of application and account engineers.

"It was obvious early on that Nate had inherent sales and leadership capabilities and a bright future with the company," said Jason Effing, General Manager at Bastian Automation Engineering. "His ability to connect with our customers as well as see the big picture made him the perfect candidate for the sales manager position."

Richter joined Bastian Solutions as a sales engineer in 2009 after graduating from Rose-Hulman Institute of Technology with a Bachelor’s degree in mechanical engineering. After joining the Bastian team, he quickly established himself as a knowledgeable and hard-working individual.

"I’m looking forward to additional responsibility and leading a team to achieve consistent growth," said Richter. "We have only scraped the surface with our current customers; there is so much more business to be had in the U.S. as well as in growing international markets."

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For media information, please contact Stefanie Hardy, Corporate Communications Specialist, at 317-575-9992 or by email at

About Bastian Solutions
Bastian Solutions, headquartered in Indianapolis, Indiana, USA, is one of the largest independent material handling system integrators in the world. Founded in 1952, Bastian has established itself as an innovator in the field of material handling automation, supply chain software, industrial controls, and robotics. The company includes 16 domestic offices as well as 6 international offices in Canada, India, Brazil, Saudi Arabia, Australia, and Qatar. For more information, visit