Best Buy Co. Inc. wasn’t doing so hot five or six years ago thanks to ecommerce giants like Amazon.com Inc. taking a big slice of sales in Best Buy’s product categories, said Best Buy’s chief supply chain officer Rob Bass at the ProMat 2019 conference this month in Chicago.
Amazon dominated 31.8% of purchases made in the consumer electronics category in 2018, according to a Rakuten Intelligence survey of 3.1 million U.S. online shoppers.
So, Best Buy knew it needed to make some big changes if it was going to survive. It wanted to become more efficient, improve its supply chain and figure out how it could compete in a different way, Bass said.
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