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In the News: Data capture takes on processes, people and assets

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Over at Dick’s Sporting Goods, they use four words to guide distributionMMH2101_BP_Zebra_main800 center operations:

  • Flexible
  • Fast
  • Flawless
  • Frugal.

Certainly, those are four powerful words when talking about fulfilling direct-to-store and direct-to-consumer orders. And, many DC technologies can help accomplish those four things. But perhaps the most often overlooked technology partner here is data capture from bar codes to voice and portable terminals, to name a few.

“Most companies have a narrow view of what data capture can do. Too often, they think of it just for identifying inventory and tracking it at various stages along the way,” explains Linda Grady, national accounts manager at Bastian Solutions. “People need to see a broader, bigger picture for data capture,” she continues.

And leaders, such as Dick’s, do just that. In fact, the value proposition for data capture today is broad.

At Dick’s, it feeds critical information into the warehouse management system (WMS), warehouse control system (WCS) and warehouse execution system (WES) to direct daily operations. Those three systems direct manual and automated systems.


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