Industry News


In the News: Off and Running

A consolidation and new automated storage equipment helped Puma North America add the speed it needs to meet escalating customer demands.

puma-autostore-system-bastian-solutions-300Speed is crucial in any athletic endeavor. Puma, the German sports brand, is well aware of this. Speed wins—not only on the field, but also in distribution.

For a time, however, Puma North America faced a speed challenge of its own. Years of steady retail growth coupled with surging e-commerce volume left it struggling to keep pace with order fulfillment demands.

A recent consolidation of its distribution operations and the addition of new software and related technology changed all that. With its mojo back, Puma is now running well ahead of the pack.

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