The Material Handling Blog

Peak season is here. While Black Friday and Cyber Monday, the biggest sales days of the year, have come and gone, order fulfillment operations are busy ensuring that orders are filled accurately, packaged carefully and shipped on time. For retailers, this is both a time of getting through the peak and also an opportunity to shine ahead of competitors. Handling seasonal peaks requires automation that simplifies the surge in distribution.

The festive season is the most exciting time of the year in India. The season brings out the best in companies and customers with celebrations, new product launches and sale offer blasts like Amazon Great Indian Festival and Myntra big fashion festival etc. It also brings a whirlwind of considerations for warehouses and distribution centres.

As we gear up for 2022, experts at Adobe predict we will be facing the first ever trillion dollar year in ecommerce sales – it’s never too soon to prepare for an uptick in sales year-round.

Festive season 2021 is expected to bring numerous opportunities for retailers and ecommerce companies. The excitement with festive promotional sales offers will create massive online traffic, impact product sales and company turnover, and put enormous pressure on companies’ supply chain processes.

Although 2020 has been an unpredictable year with unprecedented commerce demands, this year worldwide ecommerce sales have already increased by 18% more than last year. That’s $3.5 trillion USD, according to Shopify. And, it’s expected to nearly double by 2023 to more than $6.5 trillion. Chances are that planning was already underway to shift processes to accommodate for the expected growth in ecommerce before the COVID-19 pandemic hit. However, the state of the world during the pandemic greatly shortened the time frame in which updates and changes needed to be made. Companies everywhere scrambled to quickly pivot based on their unique situations.

If your operations hired additional staff over peak season and it was still a struggle to keep up, these factors could have been overlooked in your planning process.